From 27.5 millions of Peruvians nearly half of them (11.7 millions) do not access basic sanitation services, and people who access, only less of 30% comply with the quality criteria. However, Peruvians are willing to revert this situation, betting to improve both access and quality of services: a 46% from city people and 32% from rural people are willing to invest to access to the quality sanitation service.

Face to this scene, the initiative "Creating Sanitation Markets" headed by the Peruvian Government through the Vice Ministry of Construction and Sanitation (VMCS), SEDAPAL, the World Bank, the Swiss Cooperation Agency for Development (COSUDE), the US Agency for International Agency USAID, the America Fund (FONDAM), the Fondation Ensemble and the World Bank Water and Sanitation Program (WSP), seek to stimulate the development of local markets of quality sanitation for low-income populations in five pilot areas of the country.

The public, private and social alliances, on a local and nationwide basis, will allow to increase the access to the sanitation and its quality in the country; but also, these will contribute to the paradigm change towards the intervention models of the sector, by proposing strategies to create markets and business opportunities on a local-wide basis and from consumers, through the development of a payment culture focused on revaluing the dignity and self-esteem face to usual practices of subsidy and welfare.

Having as central objective the increase of the access to the quality sanitation, the initiative is based on:

• A population who prioritize the sanitation and demands products and quality services.
• A local competitive, articulated and profitable supply that give products and quality services.
• A dynamic microcredit system of the local market, and
• A group of key local actors committed to the sanitation management, as well as the promotion and regulation of this market.

We know that we have a challenge. The pilot areas are characterized by the scarcity, lack of work, sources of income and high levels of poverty. However, at the same time appear enterprising segments, with limited capacity of payment, but clearly committed to improve their life conditions and social status, willing to pay products and quality sanitation services. Our challenge is to answer these expectations, creating a local supply of profitable local businesses and providing the exchange through appropriate microcredit options.

Our population claims the access to the modernity, privacy, security, but above all, respect for the human dignity and the right to be considered consumers and citizens.